Message from the CEO

 

Recently Ben Bernacke, Chairman of the Federal Reserve announced

 

that he would make no change to the interest rates Fed charges it’s

 

borrowing banks until 2013. What does that mean to the average

 

citizen? It means that the Federal Reserve Bank expects the recovery of our economy

 

to continue a slow, flat recovery for the next two years. What does that mean for our

 

membership? With interest rates remaining low, it means that your credit union’s earnings

 

will become stressed, as we continue to earn low rates on our investments, and at

 

the same time, for members it means that your borrowing rates will remain low, making

 

borrowing for that new vehicle, home improvement or new appliance.

 

Both of those two affects of low interest rates means that your credit union must continue

 

to look for ways to make the operation more efficient, look at our internal processes

 

for improvements and opportunities for cost savings. At that same time, when we look

 

at our processes we must look at all aspects, from how we package or bundle our services

 

to you, how much it cost the credit union to offer the service and product, and ensure

 

that we offer each of these services so they remain attractive to our members, as well as

 

offered in a manner that each service or product remains profitable.

 

While we remain profitable and well capitalized, with interest rates continuing to

 

remain at all time lows, we must make these changes to ensure that we are profitable in

 

the future.

 

Recently you received information about the new structure of our checking accounts.

 

As we looked at these accounts, reviewing how they were packaged we realized that

 

these accounts had had the same structure for more than twenty years. At the same

 

time, many more technology advances had been introduced and there were ways to

 

bundle our checking accounts, ensuring they remained attractive to our members, offering

 

the new services that have evolved over the last few years, and be less expensive on

 

the credit union. At the same time, if you have had your checking account at FCACU

 

for a long period of time, you were unaware of some of the new features services available

 

with checking accounts.

 

Our Pay-It-Forward Checking, with a corresponding Pay-It-Forward Savings is our

 

most popular checking account we offer. Pay it Forward Checking is a combination of

 

cost effective checking, tied to a high yielding savings account, currently earning 10%

 

a.p.y. All of our checking accounts have e-statements, e-alerts, bill pay, free remote deposit,

 

free online banking, free mobile banking. We still offer teller 24 for free for those

 

members that do not use online banking.

 

We are currently testing a reward checking account that we hope to introduce in late

 

October. We hope you will enjoy the monthly cash back reward that it will pay. Watch

 

your mail for details on the account, and how to change your account to a Reward

 

Checking Account.

 

While these new checking accounts are just some of the ways we continue to look at our

 

services, and make changes to offer you the most attractive, innovative services, at no

 

cost to you. We hope you like our Pay It Forward Checking, and our Reward Checking

 

when it is available.

 

Thank you for your continued support of your credit union. Your membership is

 

important.

 

Nancy M. Croix Stroud

 

President

 

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.